Transmission means of advertising, while television may be the best way to reach the public and it has advantages of television advertising, it may be very profitable. Moreover, it is difficult to calculate return on investment. Other ad media broadcasts, which is great if you want to advertise directly to the rest of the work or school in the morning or evening. This medium advertising offers low cost and much more than the recorded messages. Often includes radio advertisements, presentations, interactive contests, gifts and hampers, etc.
Television advertising which has advantages of television advertising is means that TV is really a “king” in the advertising environment, and combines movement, sound, color vision and influence people’s behavior. TV channel is media where a large number of people are always more to reach the newspaper.
The benefits of advertising on television are as follows:
- TV ads can reach a larger audience, even white. For example, products that appeal to children occur in children’s shows and cartoons.
- TV advertising can be very creative.
Disadvantages of television advertising are:
The cost depends on the number of viewers of television advertising for the day and time that goes into the air. If you have a business in the air during rush hour, pay the higher price. Cable advertising can be a bit cheaper than TV advertising. But the only problem is that if a large customer base of television.
Radio Advertising: Radio was an integral part of advertising, since its inception. Also, one way or another is almost all of the concerns of life. Radio advertising is cheap and user voices and sounds that people know about your products and services.
The advantages of radio advertising are:
- Advertising Scripts can be easily changed and updated.
- Many of the radio jockeys to share a good rapport with your audience and your listing is advertised to be more involved.
- Disadvantages of radio advertising include:
- Radio ads can not be changed or thrown again.
- People listen to the radio at certain times only. It is important to know when potential customers are listening, so you can know at this time.
The sample unit of time is the best time to advertise like advantages of television advertising example, because people go from work or school at this time and are more willing to listen to the radio in their cars or buses. But most radio stations know about it and ask for additional promotional expense.