Planning is an integral part of all things that people do. It serves as a guide for the goal to be achieved. With that being said, it is no different from marketing. Marketing plan should be existent in order for a company to be successful. It serves as an instruction manual on what to do so that things would not deviate. A good marketing plan is structured in a way that it is very clear on its goal. It must also be realistic on its target. Therefore, the goal should be attainable at the current standards.
A business with a great promotion plan is a business that is destined for greatness. Fortune 500 companies have a great marketing diagram that it is best for small or medium scale business to emulate. Most people would frown on this idea because it is very difficult to copy fortune 500 companies because they have a big budget compared to small scale businesses. That is a very wrong notion because there are some ways to level the competition. One avenue of doing it is maximizing the power of the internet. On the World Wide Web, everything is equal. With that being pointed out, the plan must be centered on the use of the internet. A lot of people would say that the internet is the greatest equalizer when it comes to doing business. The reason for that is because it is easy to set up and plus it is relatively cheap. Small scale business would love to take that equalizer so that they would be at par with the big companies.
A plan centered in maximizing the use of the internet, is a perfect idea for marketing. In this way it would give importance on the millions of users who are ready to be tapped and be turned into customers. You probably most remember that almost all people of the world have already access to the internet. It would be safe to say that there are billions of people that have gained access to the internet. For a small or medium scale business, capturing even a small fraction of that market would make them very happy people.
In contrast, the plan without integrating the use of internet would surely have a hard time positioning in the global market. It would also be safe to say that if this plan is followed, this would end up failing. This kind of plan for marketing is not structured well and it is bound to fail.
The marketing setting of today is much different from the marketing setting of 5 years ago because there are a lot of changes in terms of doing business. You must not forget that in making a sound marketing strategy, you must be sensitive of the change that is happening around.