Let’s look at marketing 10 tips dedicated to small businesses that can help us increase our customer base and our sales.
Specialize in one type of product
The produce or offer only one type of product or service will allow us to be experts or specialists in what we do or offer and, thereby, to provide a product or service quality.
The specialize in one type of product will also allow us to capture more customers, since they, seeing us as experts or specialists, have a high perceived value of our products and we choose rather than competition.
Even the specialize in one type of product will allow us to increase our prices because consumers are willing to pay more if they believe that anyone who produces or offers goods or services, is a specialist in what he does.
Specialize in one type of consumer
This council is a variation of the first, is to direct our products to only a certain type of consumer.
The focus on a specific audience type will allow us to specialize in it and know very well their needs, preferences, customs and habits and, thus offering a product specially dedicated to meet those needs, tastes and preferences, and design strategies or making decisions based on these customs and habits.
Create an identity
Create an identity means giving a unique style to our business or our products.
By creating an identity position our brand in the minds of consumers, which in turn enables us they identify with our brand and recognize it at any time.
Our identity can be based on any differentiation or important feature in our products, in the style or the way we serve in the design or combination of colors we use, etc.
We specialize in one type of product and consumer, and create our own identity or style, but at the same time, we must offer variety.
Consumers are always looking for variety. Can we achieve to be faithful to our products, but eventually left to find variety in them, we will soon leave and go to competition.
To provide variety we offer different alternatives and constantly launch new products without thereby changing the type or style of our current products.
Listen to the customer
Listening to the customer is being permanently attentive to their opinions, suggestions, comments, complaints or claims.
Even, we must try to find this information, for example, using surveys, creating a suggestion box, talking with them and asking what is your opinion about our products, calling them by phone to see how it fared with their use, etc.
This will allow us to tailor our products to their needs, tastes and preferences, and know what we are doing wrong, what we need to improve, what should we remove or change.
Getting the data of our customers and make a database
We should always try to get the data of our clients such as your name, address, phone, email and date of birth, so that we can create a database that will help us better understand our customers, follow them up and maintain contacts with they.
For example, we can send you a thank you card, greeting or greetings, and so seek to win their loyalty, or we can send a printed newsletter by mail or an email newsletter to your email, on our new offers or promotions.
To get your data we can make use of promotions, for example, create a lottery in which to participate have to enter your details, or we can simply solicitousness when you purchase our products or services.
Identify needs, tastes or preferences
We must always seek to identify needs, tastes, preferences, habits or customs of our individual customers.
This will enable us to offer a personalized, for example, offering a product specially designed according to the tastes or preferences of a particular customer.
To detect the tastes or preferences of our clients, we monitor and analyze them, for example, what products they use most are, what their habits, what their buying preferences, etc.
Be attentive to competition
Just as we must be ever vigilant to our market or target audience, we must be ever vigilant to our competition.
We must be attentive to the strategies or actions you perform as well as the emergence of new competitors.
This information will allow us to react quickly, for example, designing strategies that allow us to meet his, or making decisions that allow us to counteract or take advantage of their actions.
Whenever possible we should not look for testimonials from satisfied customers and then use those accounts as an introduction to other potential customers.
The bigger the testimonies and the more known are the clients that we do, we will cause better impression.
We may publish the testimonies, for example, in our brochures or website, or we can simply mention to potential customers, major customers we have served and the services we have provided them.
Whenever possible we should seek referrals , ie ensure that our customers recommend us and help get other clients.
One way to achieve this is to give our customers discount coupons that give them away to their acquaintances, and offering a product for free whenever it is used three of their coupons.
We should always devise strategies that allow us to get referrals, however, we must remember that the best way to achieve that we recommend, is offering a product or service quality.