Infomercials programming is a form of paid programming and direct response TV.
There are two basic types of infomercial programming and this includes long form and short form. Long form infomercials are any paid programming that lasts more than two minutes. On the other hand, short form direct response TV or short form infomercials are less than two minutes in length.
Long form infomercials are typically 28 minutes and 30 seconds in length.
Infomercials are direct response television and whether an infomercial is long form or short form depends on the product, the budget, and other considerations.
Infomercial Programming and Direct Response TV
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